1974年福特野马,明显更小、更轻的设计,标志着一个新的开始为美国最初的小型汽车。它是李·艾柯卡,谁生了第一个野马十年前。适当命名的野马二世,汽车最终将被视为在野马自豪的历史低点。但这肯定不是一开始的方式。
成功常常多源于常识和狗屎运的聪明和努力工作。野马二世是一个很好的例子。最小的、最轻的野马原以来,这是一个新的开始对福特的小马汽车和刷新恢复理性。没有更好的时间,介绍了仅仅两个月前第一次颠覆了美国“能源危机”。人们成群结队地去看野马二世,购买。
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第一年的销售都是一个了不起的385993辆,在10%的原始野马418812年的12个月生产记录。当然,作品中的野马二世是早在石油输出国组织(OPEC)决定世界石油供应紧缩。它出现在几乎同一时间是纯粹的巧合,虽然运气福特。
在几个方面,野马二显示了如何在汽车世界历史重演。18新利最新登入首先,李Iaccoca只知道市场做好准备以同样的方式他怀疑最初的野马车的时间是正确的。小马汽车从支持到1970年,与很多买家转向价格较低,省油的小型车像福特的特立独行的——一个巨大的一年级成功本身。
但美国人也打开运动2 + 2进口小轿车像福特的英国/德国卡普里岛,1970年4月鞠躬好评和强劲的初始需求。另一个“俘虏进口,”通用汽车的欧宝德国产的外套,畅销,丰田赛利卡仍然更受欢迎。1965年这种“mini-pony汽车”吸引不到100000销售,但到1972年增长了约300000,预计将超过400000年74年。野马二世的任务是捕捉一个大这片巨大的新馅饼。福特design vice president Eugene Bordinat gave full credit to Iacocca for the Mustang II: "[He] was the first guy to come along [at Ford] who had the feeling for cars that had existed in General Motors for some time." For his part, Iacocca observed: "When I look at the foreign-car market and see that one in five is a sporty car, I know something's happening. Look at what the Celica started to do before the two devaluations [of the dollar] nailed it! Anyone who decides to sit this out just ain't gonna dance!"But Ford didn't start out to start over. The Mustang II program actually dates from around the middle of 1969, when work began on what was then simply the next Mustang. With muscle-car mania still raging, first thoughts inevitably centered on larger, heavier-looking designs, reflecting Ford's belief that buyers would still want roomy, "impressive" pony cars in the mid-Seventies.In fact, early proposals were even more hulking than the '71 Mustang then nearing completion. But by the time Iacocca became Ford Motor Company president in 1970, the bottom had dropped out of the pony car market, and the imported Capri -- which Iacocca said was more like the original "than any Mustang we have today" -- was doing solid business at Lincoln-Mercury dealers.Iacocca had never liked Bunkie Knudsen's '71 Mustang, and it wasn't just because the man who backed it had been favored with the president's chair. Iacocca had been troubled by Mustang's course since 1966. He wasn't alone.As author Gary Witzenburg related, the grumbling had been going on at least since 1968. At that year's stockholders meeting, one Anna Muccioli, who owned a '65 Mustang, rose to ask Henry Ford II: "Why can't you just leave a small car small?…[Y]ou keep blowing them up and starting another little one, blow that one up and start another one…[W]hy don't you just leave them?"
但美国人也打开运动2 + 2进口小轿车像福特的英国/德国卡普里岛,1970年4月鞠躬好评和强劲的初始需求。另一个“俘虏进口,”通用汽车的欧宝德国产的外套,畅销,丰田赛利卡仍然更受欢迎。1965年这种“mini-pony汽车”吸引不到100000销售,但到1972年增长了约300000,预计将超过400000年74年。野马二世的任务是捕捉一个大这片巨大的新馅饼。福特design vice president Eugene Bordinat gave full credit to Iacocca for the Mustang II: "[He] was the first guy to come along [at Ford] who had the feeling for cars that had existed in General Motors for some time." For his part, Iacocca observed: "When I look at the foreign-car market and see that one in five is a sporty car, I know something's happening. Look at what the Celica started to do before the two devaluations [of the dollar] nailed it! Anyone who decides to sit this out just ain't gonna dance!"But Ford didn't start out to start over. The Mustang II program actually dates from around the middle of 1969, when work began on what was then simply the next Mustang. With muscle-car mania still raging, first thoughts inevitably centered on larger, heavier-looking designs, reflecting Ford's belief that buyers would still want roomy, "impressive" pony cars in the mid-Seventies.In fact, early proposals were even more hulking than the '71 Mustang then nearing completion. But by the time Iacocca became Ford Motor Company president in 1970, the bottom had dropped out of the pony car market, and the imported Capri -- which Iacocca said was more like the original "than any Mustang we have today" -- was doing solid business at Lincoln-Mercury dealers.Iacocca had never liked Bunkie Knudsen's '71 Mustang, and it wasn't just because the man who backed it had been favored with the president's chair. Iacocca had been troubled by Mustang's course since 1966. He wasn't alone.As author Gary Witzenburg related, the grumbling had been going on at least since 1968. At that year's stockholders meeting, one Anna Muccioli, who owned a '65 Mustang, rose to ask Henry Ford II: "Why can't you just leave a small car small?…[Y]ou keep blowing them up and starting another little one, blow that one up and start another one…[W]hy don't you just leave them?"
野马二世才开始作为一个规模较小的小马carbut作为下一个更大的野马。
令她吃惊的是,主席说,他同意了。“希望我们会记住你说的这里,我希望我们将有一个产品,将会对你满意。”
在过去的一个点头,·艾柯卡制定内部设计大赛开发下一个野马。细节在下一页。
更多的福特野马,看看下面的链接。
- 鞍为美国最受喜爱的运动汽车的完整的故事。18新利最新登入福特野马是如何运作的》的传说从一开始在1960年代早期,今天的全新的野马。
- 一个更大、更粗壮野马飞奔在1971年,就像买家远离小马汽车市场。在1971-1972-1973福特野马,学习汽车仍然提供高的风格。18新利最新登入
- 野马开始了第二次革命的英俊,成熟的“新一代”。1979-1980-1981福特野马告诉如何得分的大展厅,和球迷的心18新利最新登入。
- 对于一个完整的报告在2007年福特野马,看看消费者指南新车的评论。在这里你会发现道路测试结果,图片,规格,价格和数以百计的汽车、卡车、小型货车和suv。
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